Whether you intend to create a simple 'information' website or a complex interactive e-commerce site, the overall look and feel will is critical to its usability. The attention span of internet users can be measured in milliseconds and one must never loose sight of the customers point of view and their priorities.

Drawing up a site's architecture(Site Plan) is important to ensure efficient development with minimising time or cost over-runs. Just like a buildings blueprint, it informs everyone to the scale and details of the project and must be agreed before work commences.

Visual design and technical development are equally important factors when considering building a new website. Commercial sites operating as a sales tool must observe all the factors below to be effective.

Design issues include, creating a style that represents your product or services and effectively communicates the benefits in a way that reaches your target customer audience. Avoid overplaying the arty effects which tend to overwhelm and confuse the potential customer and remember the 'Three Clicks Rule' - all information should be reached within three clicks of the home page however simple or sophisticated the navigation menu is. Information, onscreen or on print follows the universal truth - less is more. From a streamlined modern site for a contemporary audience or an online catalogue with an emphasis for product photography, the potential customer must be able to find the information quickly and easily.

Technical issues such as the many different browsers and computer types, speed of connection to the internet, password protected areas, content management systems, screen size consideration, payment gateways, animation, sound and movie content, legal obligations to build disabled persons friendly sites - Disability Discrimination Act (DDA) and World Wide Web (W3C) compliant, professional coding standards.

We have the skills and the knowledge to ensure your business or service can take advantage of this new medium with minimal fuss and maximum effectiveness.